Sunday, April 19, 2009
ethics of public relations
Nancy's blog reminded me of something I have been thinking about for a while. I have thought a lot about the issue of ethics in advertising and public relations since we talked about them in class. (ps... I am in public relations) I have been sort of torn up inside because I don't think I could lie to the press about something that needed to get out to the public, despite what company I work for. The more and more I think about it I feel like public relations representatives have to be deceiving and only look out for their own companies. I don't think I could do that for a living. I am currently working with a public relations agency and I feel like everything we do has an angle to it, everything is done just to give traffic for the companies they work for. As far as working with the press I feel like they have to wiggle their way into getting something for free in say a feature story, but shove as much advertising in there as possible. It doesn’t seem right! It may just be this particular firm and public relations representatives definitely have their place in society, but it may not be in me. Anyone else feeling this way? Any advice?